Social media could seem overwhelming. Let’s face the facts, if you’re operating a small business, you are really busy running the business and feel you do not have time for anything else? Have you ever thought, “I merely want someone else to do it for me!” You’re fortunate. Just like other projects with your business you are able to train your staff to use social media to generate relationships together with your customers and get your online business out there. Here’s all that you should know about getting your team ready for the social media.
Begin with a recruiting session. Depending on the size of your team, you may be capable of hand select this team or you might ask for input through your managers. Be strategic. Look for passionate, tech savvy people who are skilled communicators. Tell people what you’re doing and why. For instance you might suggest.
“Our vision for 2012 could be to reach out to more fans, build partnerships and have more customers to our brand. We are getting on Facebook and are looking for passionate, tech savvy staff who want to join us.”
Plan a coaching session
When you have a number of people committed to your social media team, schedule a training session. These meetings are only when everyone is able to see the same screen. If your team is local, your training session may very well be done in training room using your computer screen projected. If that’s not a possibility, work with an online webinar company with screen sharing options. The best free resource for screen sharing is Skype.
Create your presentation
Cover each one of these topics. Your purpose. The best way to implement social media could be to build relationships using your customers. Your purpose may be to make a community of fans who love whatever you do and happily spread the excellent word. Set frequency expectations. Plan to have a few posts per day. Depending on the size of your team that may means that one individual posts once per day or maybe just one or two times per week. Set content expectations.
The greatest social media question is “I’m on Facebook and Twitter, what do I say?” You really have to know your target customer but use “e-cubed.” E-cubed is educate, empower and entertain. Consider your ideal target fan and brainstorm posts they will would find educational, empowering and entertaining. You are a commercial interior designer. Your target is decision maker at a development company. They might find “how ‘green’ design innovations are impacting the bottom line” educational and empowering. Post that. You have an antique furniture shop. Your target is an interior designer. It might be entertaining and educational to understand the history of your piece or it could be empowering to grasp how to restore the piece. Post that. Determine your ratio between relationship building and self promotion. A common issue to deal with beforehand is how much relationship building posts you choose in comparison to the amount self promotion would you like to see. I might suggest the 80/20 rule – 80% relationship building and 20% self promotion. That ratio will allow you to achieve your goal of developing communities of fans who love everything you do and happily spread the excellent word.
Giving your staff admin access will permit your team to build posts as your business rather than their personal profile. Your fans only will see your business profile picture instead of the individual person’s picture. If you wish to know who the post originated from in order to encourage ownership, ask your team to type “-their name” after each post. To create admin access you’ll need their personal email address how they use to login to Facebook and they’ll have to “Like” your business’ Facebook page.
Develop your Social Media Guidelines
Require that each and every team member read, sign and stick to your established social media guidelines. You are allowing your team members to convey with fans on your behalf and would like to make certain they uphold the brand standards, represent your small business in a favorable light and maintain ongoing contact with you regarding concerns or progress.
You’re busy running your online business. Put these procedures in action to steer your team to your social media goals: reach out to more fans, build partnerships and get more people to your brand.
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