The biggest new trend in social media marketing is visual marketing.When it comes to marketing your business, pictures speak volumes. Not only do they make a bigger impact, but also they do it in a shorter amount of time. Research shows the brain processes visual content 60,000 times faster than text.
One of the main reasons why marketers should consider Instagram is because it’s mobile. It’s a great way for your business to communicate directly with people with whom you want to build trust and credibility. There’s no better way for people to see what you are up to on a mobile.
Instagram boasts 15 times more engagement than Facebook, Twitter or Google+. What was once a simple photo sharing app is now a key sales channel and is especially important for businesses in ecommerce to provide visual content to promote their products. I honestly believe that all businesses can use Instagram, but those businesses with products to sell absolutely should consider using Instagram. Thirteen percent of Internet users have Instagram accounts and more than half of the world’s top 100 brands are on Instagram. Your customers (and potential customers) are probably there as well.
Use Instagram filters to further enhance your posts to best reflect your products and your brand. If you’re a vintage company, use filters that accentuate this style. If your products include vivid colors, choose filters that showcase the variations and vibrancy of the colors. Instagram can be used to share photographs and videos of your products in a variety of ways. Display your products in their best promotional positions. Show them in use – even invite your customers to share images using your product! If there are best ways to use a product or a frequent troubleshooting issue, these can be displayed through photos and videos to better help your audience. And once you’ve created these images and videos on Instagram, you can also promote this visual content by sharing it to other social media sites and including it on your website! Take advantage of one of the best visual content creation platforms to set yourself ahead of your competitors while growing your audience on Instagram.
Take a look at our Tain Brae World Instagram site here: http://instagram.com/tainbraeworld
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